Zeya Hu
Digital Marketing Specialist
Performance Marketing · TikTok Shop · Creator Partnerships · Growth Strategy
Getting Known
Digital Marketing Specialist with 5+ years of experience across performance marketing, TikTok Shop ecosystem, creator partnerships, and social media strategy. Proven track record of driving measurable growth for DTC brands and tech companies.
Based in Los Angeles, I specialize in building data-driven marketing systems that acquire customers at scale. My approach blends analytical rigor with creative storytelling — from optimizing TikTok Spark Ads funnels to crafting content strategies that convert.
I'm passionate about marketing automation, turning raw data into actionable insights, and helping brands find their voice in an increasingly noisy digital landscape.
Content Creation & Design
Digital Marketing & Ads
Data & Reporting
Languages
Work Experience
My professional journey
Ecommerce & Marketing Specialist
Rowan Appliance Inc.
- Managed 200+ TikTok Shop creators monthly, driving over $150K+ in monthly GMV through scalable creator partnerships and performance-driven content strategies
- Built and maintained long-term relationships with creators, consistently converting 50+ creators per month into ongoing partners contributing stable, repeat revenue
- Developed and implemented a structured creator management system, including segmentation, performance tracking, and incentive mechanisms (tiered commissions, bonuses)
- Guided creators on content strategy, product positioning, and TikTok Shop best practices to improve content quality and conversion rates
- Analyzed creator performance data (GMV, CTR, CVR) and provided actionable insights to optimize content and scale high-performing creators
Digital Marketing Specialist
Spotlight Media
- Executed 8+ monthly email campaigns across multiple DTC brands, achieving 45% open rates and 18% CTR, directly supporting customer acquisition and retention goals
- Supported TikTok Spark Ads paid campaigns through A/B testing, creative optimization, and audience targeting, resulting in a 22% ROAS improvement
- Developed integrated marketing strategies aligning influencer marketing, paid media, and PR initiatives to drive brand awareness and sales growth
Global Monetization Product Marketing Intern
TikTok
- Created GTM materials (PRDs, pitch decks, customer communications) to support new product launches and PR campaigns
- Conducted 30+ customer interviews and collaborated cross-functionally with PMs and engineers to iterate creative tool features based on market feedback
- Led A/B testing and campaign optimization efforts for AIGC products, enhancing user engagement by 30% and satisfaction scores by 15%
Brand Assistant Intern
Unibling
- Managed 100+ KOL/KOC collaborations across Instagram, creating 120+ posts that generated over 14,000 interactions and increased brand exposure
- Optimized Shopify content using SEO tools (SEMrush), leading to a 38% increase in website traffic
- Produced and scheduled social media content tailored for Gen Z audiences, doubling follower growth within three months
Integrated Marketing Communications Intern
Golin
- Supported PR campaign execution for brands like LEGO Land and Harman Kardon, achieving a 40% increase in brand exposure
- Published and managed social media content across Weibo and WeChat, generating 250,000+ impressions and acquiring 10,000+ new followers
- Conducted market research and competitive analysis to inform strategic marketing adjustments and campaign targeting
Education
Master of Communication Management
University of Southern California — Annenberg School
Bachelor of Arts in Media Studies
Emerson College
Featured Work
TikTok Shop Creator Ecosystem
Rowan Appliance Inc.
Built and scaled a creator network of 200+ monthly partners, driving $150K+ monthly GMV. Developed a structured management system with tiered commissions and performance tracking to sustain long-term growth.
Spark Ads Optimization
Spotlight Media
Executed A/B testing frameworks for TikTok Spark Ads campaigns, achieving 22% ROAS improvement through creative optimization and audience targeting strategies.
Product Marketing at TikTok
TikTok
Led GTM strategy for AIGC creative tools. Conducted 30+ customer interviews and collaborated with PMs and engineers to iterate features, improving engagement by 30%.
SEO & Content Overhaul
Unibling
Optimized Shopify content using SEMrush, achieving 38% website traffic increase. Managed 100+ KOL/KOC collaborations generating 14,000+ interactions across Instagram.