Open to new work
Los Angeles · --:-- PT
Zeya
Hu
I build creator programs
that behave like products.
Measurable, repeatable, built to scale — without losing the people in them.
Creator marketing and growth specialist, currently at Weimob working on Fypro.ai. Previously Rowan Appliance, TikTok, and agency-side growth.
- 3,000+
- Creators in community
- $150K+
- Monthly GMV driven
- 500+
- Creators onboarded
- 80K+
- Own content views
01
02
03
04
01 — Approach
Structure first,
then scale.
I came to this through content myself — a Xiaohongshu account past 80K views on student life and career advice — then through product marketing at TikTok and an affiliate build at Rowan Appliance that reached $150K+ in monthly GMV.
The pattern across all of it: read the data, fix the drop-off, document the fix so it survives the next growth spurt. I work comfortably across the technical and the human — writing the brief, reading the funnel, and getting on a call with a creator who is about to churn. Bilingual in English and Mandarin.
Structure before scale
Most creator programs break where growth outruns process. I design the onboarding, incentives, and feedback loops that let a network keep performing after the first hundred people join.
Read the data, then the person
Completion rates and drop-off tell you where to look. The call with the creator about to churn tells you what to fix. Both halves are the job.
Write it down or lose it
Every fix becomes a template, a brief, or a doc — so the next growth spurt inherits a system instead of a scramble.
Creator & community
- Recruitment & onboarding
- Affiliate programs
- Discord & Reddit ops
- Creator Marketplace
Content commerce
- TikTok Shop
- Affiliate Center
- Live shopping
- Content mix strategy
Data & reporting
- Experiment design
- Funnel analysis
- GMV / CTR / CVR
- Conversion optimisation
Craft & platforms
- Meta Ads
- TikTok & YouTube Ads
- Google Analytics
- Adobe · CapCut · Lightroom
02 — Experience
Where the practice
was built.
Creator programs, content commerce, and product marketing — in-house and agency side. Open any row.
Jun 2026 — Present
Own creator success for a platform in beta — community growth, onboarding, and the rewards system that keeps creators shipping.
- Grew the TikTok creator community across Discord and WhatsApp to 3,000+ members, and built the onboarding flow and weekly engagement rhythm that turns traffic into 500+ qualified creator leads a month.
- Designed Creator Path, a tiered rewards program tied to real platform actions; used completion data to locate drop-off and lift entry-tier completion above 60%.
- Run weekly creator challenges and affiliate campaigns — 30+ creators, 100K+ organic views — tracking growth, activity, and completion every week to shape what comes next.
- Handle product ops through beta: collect creator feedback, test new features, and work with product and engineering to steer the roadmap.
Education
M.A. Communication Management
University of Southern California
Annenberg School for Communication and Journalism
Aug 2023 — May 2025
B.A. Media Studies
Emerson College
Boston, MA
Jan 2020 — Apr 2023
03 — Selected work
What the systems
actually moved.
Four programs, each judged on the outcome it was built for rather than the activity it generated.
Rowan Appliance
A creator-driven affiliate engine for TikTok Shop
500+
Creators onboarded
$150K+
Monthly GMV
100K+
Organic views
Fypro.ai
A creator community with a rewards program that holds
3,000+
Community members
500+
Qualified leads / mo
60%+
Entry-tier completion
Spotlight Media
One content model across influencer, paid, and email
22%
ROAS improvement
4
Channels in parallel
TikTok
Go-to-market for AIGC creative tools
30%
Engagement lift
15%
Satisfaction lift
30+
User interviews
Hover a row for detail
04 — Contact
Let's build something
worth measuring.
Open to creator marketing, affiliate, and growth roles — and to freelance work on creator programs that need structure.