Zeya Hu

I'm Zeya Hu ✨

Digital Strategist & Product Communicator

Strategic storytelling & creative growth for modern brands and creators.

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Zeya Portrait

About Me

I'm a digital strategist with experience in product marketing, content creation, and creator partnerships. With a background at TikTok and Spotlight Media, I bridge data and storytelling to drive impact in the creator economy.

With a background in communication and product marketing, I specialize in bridging the gap between data and creativity—turning complex insights into effective storytelling that connects with modern audiences.

Area Specialized: Product Marketing / Go-to-Market Strategy / Content Strategy / Creator Operations / Brand Storytelling

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Featured Projects

TikTok Search Optimization

Redesigned the search logic for TikTok Ads backend. Improved accuracy from 55.5% to 84.7% via keyword restructuring and UX testing.

AIGC Go-To-Market

Led GTM planning and creative positioning for TikTok Ads AIGC tool. Drove +30% engagement in beta test users.

Spotlight Media Creator Growth

Managed over 1,000 creator partnerships, increasing repurchase rate by 25% through community ops and video content strategy.

Experience